C-K and SRP Kick Off Water Conservation Campaign

By Kristin Fletcher, Thursday, December 16th, 2010 at 12:54 pm

Counting down to the centennial anniversary of Arizona’s Roosevelt Dam,  C-K/Phoenix designed a comprehensive water conservation campaign for client SRP (Salt River Project). The “Together We Conserve” campaign is designed to elevate understanding of the importance of conserving water in the greater-Phoenix area and encourage the collective participation by the public in activities to advance this effort.

Comprised of TV, radio, newspaper, magazine, online and outdoor advertising as well as local events and the wrap of the Metro Light Rail Train, the community campaign positions SRP as the leading expert and trusted steward of this valuable natural resource in the Valley for more than 100 years.

SRP employees were invited to participate in the campaign by taking photos of themselves holding a “Together We Conserve” poster and sending their photo and a brief story of how they conserve water to SRP’s special campaign website, www.togetherweconserve.com. The community is invited to join the campaign and send in their photos and stories  leading up to the centennial next March.