Spice Islands Flavor Explorer Blog, Food Blogger Partnerships Engage Foodies

By Kristin Fletcher, Monday, January 3rd, 2011 at 4:09 pm

When it comes to spices, most people falsely believe cinnamon is cinnamon, no matter what brand. To counter this notion, Cramer-Krasselt/Milwaukee developed a campaign for Spice Islands® Trading Company immersing “food explorers” in the stories behind these spices. All elements—from the recently revamped SpiceIslands.com website, to print and online advertising and the new Spice Islands Flavor Explorer™ blog–take consumers on a virtual voyage to discover how the spice was grown, harvested and processed, and how this results in superior flavor.

Spice Islands is also partnering with beloved foodie bloggers like Martha Stewart fave Matt Armendariz, of the MattBites blog, to share unique perspectives on food and explore cooking and baking with the highest quality extracts and spices. He also issued a reader recipe challenge using Spice Islands All Natural No Corn Syrup Added Pure Vanilla Extract:  Jamie Miller from Napa, Calif. took top honors for her Vanilla Butter Poached Halibut recipe. There will be more recipe challenges and celebrity blogger partnerships to come.