Corona Introduces Next Generation of “Find Your Beach”

By Becky Johns, Monday, June 13th, 2011 at 2:57 pm

Corona Extra, the number one imported beer brand in the U.S., is launching the next generation of its successful “Find Your Beach” effort this month, further evolving the brand’s iconic campaign to extend the “Corona Beach” from a physical place to a state of mind.

The first of two new TV spots via long-time agency Cramer-Krasselt/Chicago debuted June 2 during the NBA Playoffs.  “Flight” follows the story of a couple relaxing on a beach as a flight attendant passes between them with a bar cart. As the passengers awake from a daydream, they’re sitting across the aisle from one another, having found their beach on an airplane.

Another spot slated to run this fall, “Snow Sand” will feature a snowboarder descending a sand dune, stopping to relax at a pair of beach chairs where her male companion awaits. Viewers slowly realize she is actually on a snowy mountain-side, soaking in the scenery and enjoying a Corona after a long day of snowboarding.

The “Find Your Beach” mantra will also carry over into out-of-home advertising, a refreshed Facebook page and mobile app, launching this fall, that will rewards users for interacting with the brand by finding their own beach. For more details on the complete campaign visit http://www.mediapost.com/blogs/raw/?p=6599.