Comm Arts Exhibit features C-K work for Milwaukee Public Museum

By Becky Johns, Wednesday, October 12th, 2011 at 5:41 pm

Milwaukee Public Museum identity – Communication Arts exhibit

Identity, Education
10.10.11

The Milwaukee Public Museum is a natural history museum that had, somewhat ironically, become mired in the past. People didn’t believe that anything at the museum ever changed. In an attempt to put a fresh face on the familiar, local agency Cramer-Krasselt developed a new logo, tagline and graphic system to cultivate curiosity and lure people back. The logo and graphic system convey the breadth of the collections by employing layers built from some of the millions of artifacts at the museum, and a new tagline serves as an invitation… “What will you find?”

Shawn Holpfer, art director/designer
Jim Jodie, writer
Chris Buhrman, creative director
Chris Jacobs, executive creative director
Marshall Ross, chief creative officer
Frank Dalton, photographer
Kelli Buchholz/Karen Kirsch, producers
Cramer-Krasselt (Milwaukee, WI), ad agency
Milwaukee Public Museum, client