The New 911: Forever the Sports Car
By Becky Johns, Thursday, February 9th, 2012 at 3:59 pm
On the heels of a crush of car ads in this year’s Super Bowl featuring elaborate stunts, special effects, movie tributes and celebrity hijinks, C-K’s breaking campaign for Porsche’s new 911 lets the car and its passionate followers do the talking. The simple yet powerful work demonstrated in new spots called “The Salute” and “Forever the Dream” highlight the bloodlines of this most iconic of sports cars through seven generations with footage taken at the Porsche Rennsport Reunion IV, the largest gathering of Porsche racing fans and their cars in the U.S. Video, online advertising, print, direct/retail marketing and a website utilize authentic racing footage and shots of seven different models and their proud owners, a few of whom personally drove their cars cross-country to take part in the shoot. For more background on the new 911 visit: porscheusa.com/911.
see all our killer work at c-k.com »
Kristin Fletcher
VP, Director of Agency Communications
Fax: 312.233.8071
Mobile: 773.294.0161
Becky Johns
Account Executive,
Agency Communications
Fax: 312.233.8571
Mobile: 989.859.7675
For other inquiries, please call 312-616-9600 to be directed to the appropriate department.
