c-k in the news
Curated Commerce: How Retail Brands Can Cash in on the Latest Craze
By Becky Johns, January 24th, 2012
John Doyle, VP/Director of Interactive Strategy for Cramer-Krasselt, pens an article for Mashable on the next big digital trend: consumer-curated collections. He explores several major players in the space and shares strategy and examples of how big retail brands can take advantage of the craze.
The Birth Of An Idea: Ads To Rebrand Girls
By Becky Johns, November 28th, 2011
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Crown Deserves a Toast for Big Sales in Bad Times
By Becky Johns, November 9th, 2011
SPECIAL REPORT: MARKETER A-LIST Crown Deserves a Toast for Big Sales in Bad Times – Ad Age, November 7, 2011 By: E.J. Schultz Innovative Corona Campaign, Profitable Modelo Brand Gives Brewer Reason to Drink to Its Success In a year where big brewers continued to lose ground, Crown Imports stands out for one simple reason [...]
Comm Arts Exhibit features C-K work for Milwaukee Public Museum
By Becky Johns, October 12th, 2011
Comm Arts Exhibit features C-K work for Milwaukee Public Museum
Competing for the PR Dollar
By Becky Johns, September 16th, 2011
Ad agencies are offering PR services as part of the integrated solutions clients are increasingly demanding. Chris Daniels looks at the opportunities and obstacles this presents to PR firms.
Crocs appeal
By Becky Johns, June 9th, 2011
The iconic boat sandal Crocs had become both mocked and imitated, but the brand’s fortunes have been rejuvenated with the help of Cramer-Krasselt through a character-led story based on its Croslite technology
PorscheEveryday.com Featured as FWA Site of the Day
By Becky Johns, June 3rd, 2011
PorscheEveryday.com, the interactive component to Porsche’s new “Engineered for Magic. Everyday.” campaign, was awarded Site of the Day by FWA and featured on Friday, June 3.
Kristin Fletcher
VP, Director of Agency Communications
Fax: 312.233.8071
Mobile: 773.294.0161
Becky Johns
Account Executive,
Agency Communications
Fax: 312.233.8571
Mobile: 989.859.7675
